YRC Freight Social Content Media Manager in Akron, Ohio
Responsible to lead the strategy, content creation, and reporting for our social programs across our family of brands. Will create original digital content across various social media platforms including copy, imagery, audio & video. Plan and create relevant content that aligns with the overall business strategies. Track trends and conversations and find opportunities to leverage our internal experts to develop relevant content & drive influencer and engagement strategies.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Design and implement social media strategy to align with business goals for multiple brands and recruitment needs.
Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, audio podcasts and news).
Perform research on current benchmark trends and audience preferences.
Set specific objectives, KPIs and report on ROI.
Collaborate with multiple departments and companies, including sales to ensure relevancy & internal engagement.
Communicate with followers, respond to queries in a timely manner and monitor customer reviews in a fast-paced environment.
Oversee social media accounts’ design & layout (e.g. cover photos and blog layout).
Suggest and implement new features & promotions to develop brand awareness.
Stay up-to-date with current technologies and trends in social media, design tools and applications.
Manage a multi-platform calendar and post daily; integrate and organize supporting sub-projects using our project management system.
Execute influencer strategy in partnership with Subject Matter Experts in order to increase brand awareness and create compelling content.
Adaptability - Maintaining effectiveness when experiencing major changes in work responsibilities or environment (e.g., people, processes, structure, or culture); adjusting effectively to change by exploring the benefits, trying new approaches, and collaborating with others to make the change successful.
Building Trusting Relationships - Using appropriate interpersonal styles to establish effective relationships with customers and internal partners; interacting with others in a way that promotes openness and trust and gives them confidence in one’s intentions.
Collaborating - Working cooperatively with others to help a team or work group achieve its goals.
Communication - Conveying information and ideas clearly and concisely to individuals or groups in an engaging manner that help them understand and retain the message; listening actively to others.
Continuous Learning - Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.
Initiating Action - Taking prompt action to accomplish work goals; taking action to achieve results beyond what is required; being proactive.
Work Standards - Setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed.
Three (3) to five (5) years’ experience in a Social Media Marketing role.
Excellent copywriting skills.
Ability to deliver creative content (text, image, audio and video).
Experience managing social media brand and service campaigns to raise brand awareness.
Strong understanding of current online marketing concepts, strategy and best practices.
Excellent communication skills.
Analytical and multitasking skills.
Ability to travel for onsite photo & video shoots bi-monthly.
BS degree in Marketing or relevant field.
Photoshop and some design skills preferred.
Photography and videography skills a plus.
This job operates in a professional office environment indoors. Routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.
The position requires the ability to spend long hours sitting or standing while using office equipment and computers. Ability to perform repetitive tasks such as typing and keying. Occasional lifting, pushing/pulling, carrying 10 lbs of supplies and materials is required.
YRC Worldwide is an Equal Opportunity/Affirmative Action Employer
Minorities/Females/Persons with Disabilities/Protected Veterans
Title: Social Content Media Manager
Requisition ID: 1803FN